Overview

The K11 ECOAST Coastal Club Live, held in 2025 at the K11 ECOAST Art and Cultural District by the Sea in Shenzhen’s Taizi Bay, Nanshan District, was a five-day festival celebrating the Greater Bay Area’s (GBA) vibrant music scene. The Hong Kong Music Showcase event featured over 20 Hong Kong artists and international talents from Shenzhen, showcasing a diverse range of genres, including traditional music, electronic beats, live bands, singer-songwriters, hip-hop, and R&B. This cross-cultural coastal party highlighted the GBA’s artistic diversity and positioned GBA as a premier cultural hub.

Economic Impact

The K11 ECOAST Coastal Club Live delivered substantial economic benefits, aligning with the dual metrics of profit and sustainability. The five-day event is estimated to have drawn 25,000-40,000 attendees, contributing significantly to the local economy.

Economic Metric	Estimated Outcome
Revenue Generated	Millions from ticket sales, food, merchandise, and tourism-related additional spending from the music showcase event
Jobs Created	Direct jobs in event production, marketing, hospitality, and security
ROI for Investors/Brands	High visibility through sponsorships and partnerships, enhancing long-term returns
Licensing/Partnership Deals	Potential media rights and merchandise licensing, fostering future collaborations

Cultural Impact

The festival’s cultural contributions were equally significant, fostering artistic innovation and community engagement while preserving heritage, as outlined in the dual metrics framework.

Cultural Metric	Estimated Outcome
Audience Diversity & Reach	Over 25,000 attendees, including locals, mainland Chinese, and international visitors
Preservation of Cultural Heritage	Showcased traditional Chinese music, including the Guzheng
Innovation in Artistic Expression	Facilitated cross-cultural collaborations, blending traditional and modern genres